We donate 1% of all sales

Our mission is to ignite the inner
fire in every kid to help them light up the world. We
invest 1% of all sales in organizations that empower kids to boldly confront challenges, arming them with the resilience to navigate life's adventures and emerge as confident, unstoppable forces.

The pandemic turned our world upside down. We saw firsthand how tough it was on our own kids and we knew we had to do something to help others. That's why we are so passionate about our mission to empower kids with the confidence and resilience they need to conquer anything that comes their way.

We think right now is the time to build kids up—to let them have fun, live in the moment, and really embrace being a kid. We’re all about creating an atmosphere where they can find their strengths, explore the world, and find their secret sauce. We know this generation will have the most significant impact on society we’ve seen in a long time. They’re the heroes of the future, and we’re here to cheer them on every step of the way.

Join us!

Let’s work together to lift each other up, rock the world, and create a better future for generations to come by giving our kids the tools they need to truly thrive!