Supporting all kids
Our mission is to ignite the inner fire in every kid to help them light up the world. A portion of each backpack sold goes to support organizations that empower kids to rise above challenges and help kids build resiliency skills for anything they face in life.
The 2020 pandemic turned everyone’s worlds upside down. The impact on everyone's social, emotional, and educational well-being was devastating, with children being the most affected. As parents, we saw firsthand how tough it was on our own kids and knew we had to do something to make it right. We wanted to support and empower kids with the confidence and resilience they need to conquer anything that comes their way.
We think right now is the time to build kids back up—to let them have fun, live in the moment, and really embrace being a kid. We’re all about creating an atmosphere where they can find their strengths, explore the world, and find their secret sauce. We know this generation will have the most significant impact on society we’ve seen in a long time. They’re the heroes of the future, and we’re here to cheer them on every step of the way.